Every record carries the reason it fits your brief, the source context recorded against
it, the date it was checked, and its review state. Open questions stay visible rather
than being filled with a guess.
Illustrative exampleNot a live record
Company
Sector · size band · market served
Why it fits the brief
Source available
Checked on
Date recorded
Business context
Where published
Group ownership
Needs review
Headcount
Sources differ
Illustrative synthetic example — not customer activity. This illustration shows how source context and open questions appear in a delivered record.
See the business context behind the companies in your file
The specification we agree with you sets out what each record contains — which
fields, what source context is recorded, and how open questions are marked. You
approve that definition before the work begins.
Dated records
Recording when a record was checked is part of the specification we agree, so the file states how current it is.
Open questions marked
The specification defines how unconfirmed details are marked, so they appear in the file rather than being filled with a guess.
Managed with you
A written specification, agreed with you and delivered as a reviewable file on an agreed date.
How your business becomes a focused prospect list
The same managed process, shaped to what you sell: structured company research and
data extraction from appropriate sources, delivered as records you can review.
What you sell
Manufactured products, components or capacity
What the brief defines
Sector, process type, size band, geography, and the buyer types worth reaching
Organization size, market served, technology context, and relevant business signals
Who ends up in the file
Organizations by sizeOrganizations by marketTechnology contextBusiness signals
What you sell
Marketing, design, technical or specialist services
What the brief defines
Sector, geography, growth context, and where your service actually fits
Who ends up in the file
Brands by sectorBrands by geographyGrowth contextService fit
What you sell
Stock sold on through a channel
What the brief defines
Channel type, territory, category and the partners worth approaching
Who ends up in the file
DealersResellersRetailersRegional partners
What you sell
Products, trades or services for built projects
What the brief defines
Project type, stage, territory and the decision roles on each project
Who ends up in the file
Project ownersArchitectsContractorsSuppliers
What you sell
Products sold direct, online
What the brief defines
Category, market, channel presence and the partner types you need
Who ends up in the file
BrandsSellersSuppliersFulfilment partners
What you sell
Advisory, research or analysis work
What the brief defines
Market, initiative type and the research requirement behind the engagement
Who ends up in the file
Organizations by marketOrganizations by initiativeResearch requirement
What you sell
Whatever you actually sell
What the brief defines
We start from your description rather than a preset category
Who ends up in the file
Defined with youAgreed in the briefRecorded before research begins
01Understand We start from what you sell and who already buys it.
02Define Target criteria, geography and explicit exclusions, agreed in writing.
03Source Identify appropriate public, licensed or customer-approved sources.
04Extract Structured company research and data extraction from appropriate sources.
05Validate Check, deduplicate, and record uncertainty rather than resolving it silently.
06Deliver Records carrying fit reason, source context, checked date and review state.
07Refine Your sales feedback shapes the next research cycle.
Illustrative example — not live customer data.
A prospect record means a company that matches the agreed research brief. It does
not guarantee interest, contactability or a sale.
Three steps, and you approve the direction first
The target-market definition is agreed with you before any research begins.
01
We define the target market together
You tell us what you sell and where you want to grow. We write the target-market definition — sectors, size, geography, what belongs in scope — and you shape it until it reflects your commercial goal.
02
You approve it, and see a sample
Once the definition is approved, we build a sample to it for you to review. If the sample suggests a sharper definition, we refine it together before the full project.
03
You receive the file
The full set is delivered as a structured file, built to the specification you approved.
Where a target-market build helps most
It suits teams who sell well already and want a sharper view of which companies
to approach next.
Entering a new market
You know the product well. A defined market view shows which companies in that region or sector are worth the first conversation.
Refreshing an evolving market
Markets move. A dated, evidence-backed file gives your team a current view they can act on with confidence.
Research your team can review
When colleagues, a board or a client ask where a list came from, the agreed specification records what source context the file includes.
What arrives at the end
A structured file built to the specification you approved, with each record carrying
the date it was checked and any open question left visible.
Source available
“Source available” means the specification asked for source context on this field and it was recorded. It does not mean every field on every record carries one — which fields do is agreed with you before the work starts.
Needs review
“Needs review” marks a detail we could not confirm to the standard set in the specification. It stays visible in the file rather than being filled with a plausible value.
The checked date
The checked date travels with the record, so your team can see how current each entry is rather than assuming the file is uniformly fresh.
Sources differ
“Sources differ” means two references disagreed. The disagreement is reported rather than resolved silently, so you can decide which reading matters for your purpose.
Illustrative example — not live customer data.
One connection at a time
A target market is built the way a network is: one relevant company understood,
then the next, until the shape of the market is clear.
Illustrative diagram — not customer data.
Tell us what you sell. We will define who to sell it to.
Projects are quoted individually, because scope drives the work: how many markets,
how many companies, and which details you need on each. Start with a short brief and
we will come back with questions and a written target-market definition to approve.
